Showing posts with label goldwell. Show all posts
Showing posts with label goldwell. Show all posts
Thursday, August 8, 2013
Ombre' Forever! - 3 Ways to Get A Great Ombre'!
If anyone tells you that your Ombre' "Is sooo last year!" take it to mean that they are very, very jealous of your awesome hair! The Ombre' isn't going anywhere! It's just now beginning to find it's perfect finish! When it made its debut to the market - thanks to the lovely Drew Barrymore - it wasn't the wide-spread phenom that it is today. Stylists everywhere broke the rules they had followed for so very long (get it right to the root!) and tried new ways to re-create a faded out color. Sometimes they "nailed it!" & sometimes it was an epic fail. I spent a lot of time over the past 6 months sharing Ombre' techniques with Salons & their Staff. There is definitely more than one way to achieve the look and more than one color palette to choose from. So, as a Client, how do you know that you can trust your stylist to give you the most sought after haircolor creation? For starters, talk to your stylist. You should know each other well enough to know what he or she loves to do. If color isn't your stylists favorite service, Ask For A Recommendation! Stylists know each other and we are more than happy to recommend you to another stylist we trust if we can't promise perfection! Look Around You! If you spy a head of hair you would love to call your own, compliment the owner & ask where they get their hair done - also, get that persons name, call up the salon and let the stylist know you want Susie's hair! Lot's of salons have a referral program where the new client AND the client that referred them get special offers for helping the Salon grow! Step Away From The Box! There's a saying "You can't get supernatural from a supermarket!" This is so very true. If you really do think that you have the skill and ability to create the same look that you see the model with on the box or on the celebrity that is in the commercial, what are you doing still working your day job???? Enroll in Beauty School, get your license, and land that job! Because I can promise you, it likely pays more and the perks of working with celebs outweigh the long hours it takes to capture that amazing look in the photo or 3 minute commercial! It's really not as easy as it looks! The Professional Stylist that creates the look you want, has a unique combination of natural ability, artistic eye, training, education, inspiration, dedication & practice. Go out there and find the Ombre' stylist of your dreams! And when you do, tell everyone about them! Nothing makes us happier than being able to do what we love, each and every day!
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Wednesday, February 13, 2013
Education equals Excellence
I've said it before and I'll say it again:
Continuing Education is your only sustainable advantage that sets you apart from your competition.
In the Beauty Industry (and other Industry's as well) technology moves us at the speed of light. We must put forth the effort to grow with it or be left behind!
Years ago, I worked along side a very talented, successful & professional Stylist.
I admired her business skills and the way she worked with her clients. I looked up to her as a leader & a role-model. Yet I noticed that her client base was very small and her book was wide-open most of the time. I couldn't understand why, so I chalked it up to her management duties. Until one afternoon, when the salon was all buzzed up about an upcoming International Beauty Show in NYC, I listened in on a conversation my "role-model" was having with her guest.
The client had asked her if she too was going to go to the this upcoming show and her response was this, "There's no way I'm spending my money on a ticket into a building to shop for the same things I can buy at the supply store!"
I blacked out after that! That was the quote I took away from our years together. It bypassed all the wonderful things I knew of this stylist and suddenly her wide-open appointment book made all the sense in the world to me!
When you're green, you're growing! When you're ripe, you rot.
Trade show's are not glorified shopping trips! They are bountiful educational experiences that put you directly in front of what's happened yesterday, what's going on today, and what's about to happen tomorrow. Sure there's shopping, if you can find time for that, and yes there are additional advanced classes you can purchase on top of your admission cost, but there are many available classes that are included in the costly cost of your admission ticket - and I truly find it hard to believe that anyone is too advanced for those included classes. As a matter of fact, I have made it to many of these classes, and I've walked away with new information EVERY TIME!
The two most important requirements for major success are first, being in the right place at the right time, and second, doing something about it!
I'm really excited about my educational line-up to come, and I know my clients are too - because at the end of it all, that's who really gets the benefit from all the work I put into my art!
At the End of February I will find myself in Opryland Nashville, Tennessee! There I will have 3 days of intense training in Goldwell Coloring, Styling & Business. I am beyond BLESSED! (visit www.goldwell-northamerica.com to explore more educational opportunities at the Academies in Baltimore & Santa Monica - Canada, too)
In April, you'll find me at IBS New York, taking the opportunity to learn something new in at least 5 classes that are MUST-SEE's for me! (check out www.IBSnewyork.com to see the schedule, line-up or purchase tickets!) I will reward my hard work & sacrifce with a delightful dinner in Little Italy, and a dozen Cannolli from Ferraro's Bakery for the ride home! (it's tradition!)
May will feature the Fashion Focus Show in Baltimore, where I hope to not only learn from the best, but also share my knowledge with others!
(www.fashion-focus.net)
You've seen my posts about EEG's Future Professionals Expo... well that's in June & you know how I feel about that! If you don't know what "new blood" is coming into the industry, this is THE event to see it all! The talent is so Inspirational! And the future for these soon to be pro's is BRIGHT! They are raising the standard!
Travel may not be an option for you and that's ok! The WORLD is at your fingertips via the internet! Of course, Celina the Hair Pro will keep you up to date, as will Celina's FAVORITE blog Stylista by Salon Confidential!
Behind the Chair is another excellent resource! Below is an excerpt from my daily BTC inspiration. I'm sharing it with you, because I believe it to echo my message of Education!
Read on & have a GREAT HAIR DAY!
~ Celina

Get Schooled
Complacency. It can kill a salon business. So what’s the best defense against this deadly inertia? Education! This year, make it a point to allocate more time and energy for training and education to light your team on fire. Here are three tips to get you going:
Make the Commitment: Giving staff access to educational opportunities requires dedication and effort on the part of ownership. This means developing and implementing a training system, writing your own salon-specific training manual, and keeping abreast of everything that's offered in the marketplace. Also consider supporting manufacturers who offer aggressive educational programs.
Be Flexible: Structure must not become suffocating, especially in a creative field. Realize that your training manual will change as staff members grow. For example, if someone can demonstrate they don't need to be in a particular class, they can teach for two hours a week instead of being a student.
Use It Or Lose It: When team members return from a trade show or outside training, set aside time for them to present their discoveries to the rest of the staff.
Continuing Education is your only sustainable advantage that sets you apart from your competition.
In the Beauty Industry (and other Industry's as well) technology moves us at the speed of light. We must put forth the effort to grow with it or be left behind!
Years ago, I worked along side a very talented, successful & professional Stylist.
I admired her business skills and the way she worked with her clients. I looked up to her as a leader & a role-model. Yet I noticed that her client base was very small and her book was wide-open most of the time. I couldn't understand why, so I chalked it up to her management duties. Until one afternoon, when the salon was all buzzed up about an upcoming International Beauty Show in NYC, I listened in on a conversation my "role-model" was having with her guest.
The client had asked her if she too was going to go to the this upcoming show and her response was this, "There's no way I'm spending my money on a ticket into a building to shop for the same things I can buy at the supply store!"
I blacked out after that! That was the quote I took away from our years together. It bypassed all the wonderful things I knew of this stylist and suddenly her wide-open appointment book made all the sense in the world to me!
When you're green, you're growing! When you're ripe, you rot.
Trade show's are not glorified shopping trips! They are bountiful educational experiences that put you directly in front of what's happened yesterday, what's going on today, and what's about to happen tomorrow. Sure there's shopping, if you can find time for that, and yes there are additional advanced classes you can purchase on top of your admission cost, but there are many available classes that are included in the costly cost of your admission ticket - and I truly find it hard to believe that anyone is too advanced for those included classes. As a matter of fact, I have made it to many of these classes, and I've walked away with new information EVERY TIME!
The two most important requirements for major success are first, being in the right place at the right time, and second, doing something about it!
I'm really excited about my educational line-up to come, and I know my clients are too - because at the end of it all, that's who really gets the benefit from all the work I put into my art!
At the End of February I will find myself in Opryland Nashville, Tennessee! There I will have 3 days of intense training in Goldwell Coloring, Styling & Business. I am beyond BLESSED! (visit www.goldwell-northamerica.com to explore more educational opportunities at the Academies in Baltimore & Santa Monica - Canada, too)
In April, you'll find me at IBS New York, taking the opportunity to learn something new in at least 5 classes that are MUST-SEE's for me! (check out www.IBSnewyork.com to see the schedule, line-up or purchase tickets!) I will reward my hard work & sacrifce with a delightful dinner in Little Italy, and a dozen Cannolli from Ferraro's Bakery for the ride home! (it's tradition!)
May will feature the Fashion Focus Show in Baltimore, where I hope to not only learn from the best, but also share my knowledge with others!
(www.fashion-focus.net)
You've seen my posts about EEG's Future Professionals Expo... well that's in June & you know how I feel about that! If you don't know what "new blood" is coming into the industry, this is THE event to see it all! The talent is so Inspirational! And the future for these soon to be pro's is BRIGHT! They are raising the standard!
Travel may not be an option for you and that's ok! The WORLD is at your fingertips via the internet! Of course, Celina the Hair Pro will keep you up to date, as will Celina's FAVORITE blog Stylista by Salon Confidential!
Behind the Chair is another excellent resource! Below is an excerpt from my daily BTC inspiration. I'm sharing it with you, because I believe it to echo my message of Education!
Read on & have a GREAT HAIR DAY!
~ Celina
Get Schooled
Complacency. It can kill a salon business. So what’s the best defense against this deadly inertia? Education! This year, make it a point to allocate more time and energy for training and education to light your team on fire. Here are three tips to get you going:
Make the Commitment: Giving staff access to educational opportunities requires dedication and effort on the part of ownership. This means developing and implementing a training system, writing your own salon-specific training manual, and keeping abreast of everything that's offered in the marketplace. Also consider supporting manufacturers who offer aggressive educational programs.
Be Flexible: Structure must not become suffocating, especially in a creative field. Realize that your training manual will change as staff members grow. For example, if someone can demonstrate they don't need to be in a particular class, they can teach for two hours a week instead of being a student.
Use It Or Lose It: When team members return from a trade show or outside training, set aside time for them to present their discoveries to the rest of the staff.
Tuesday, February 21, 2012
A SPRING in Your Step!
Spring is right around the corner! The sun is shining just a bit longer every day and its shine is inspiring a natural change! The trees are beginning to form buds. Strong flower stems are peeking through the ground. Nature is ready to add some color and life to its wardrobe. That’s your cue to brighten up yours as well! I know you’re ready to se la vie to the winter weather, unravel the scarves, box up the boots, and break out the bright colors that scream spring! Let the Goldwell Color Zoom 2012 Collection inspire your style upgrade! Take a look at what’s in store for the season!
If you’re a natural red-head or a strawberry blonde, consider kickin up the heat with a deeper copper tone mixed in with golden hues. An AMAZING color contrast for those green eyes!
Just because the dark side is where you reside, going lighter is NOT your only option! Try a splash of turquoise or teal. A few simple slices of color take your look from drab to fab!
Your pastel blonde can be spiced up with just a little warmth. Placed in just the right area it can add the look of volume to otherwise limp locks.
A golden violet combination intermingled with a dark blonde to medium brown base color compliments slate blue eyes and adds the perfect “pop” of color .
Take your rich brown to the next level with panels of warm coppers and splashes of cool reds and see an instant twinkle in your eye as the colors play off the flecks in your iris.
A warm violet low-light worked through a blonde adds just the right amount of dimension. Take it to another level by working in 2 or more shades in the same color family to intensify the contrast.Color is the easiest and most natural choice for a style upgrade, especially if you want a change that can be changed again! Talk to your stylist about the best options for your budget! Being fashionable doesn’t have to break the bank! Simple, subtle changes to your hair color can make your wardrobe staples look brand new! Be inspired by the 2012 Color Zoom Collection and spring into a new hairstyle!
Happy Hair Days! ~ Celina
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