Sunday, November 6, 2011

The Truth Behind The Bottle



Store vs. Salon Brand Hair Care Products - The Truth Behind the Bottle

As a consumer you may wonder what’s so special about all the shampoos, conditioners, lotions, potions and sprays at your local beauty salon since they can be found on the shelves of the grocery store you visit every weekend, right next to store brand products that are much less in cost, and claim to achieve the very same results.
Even a stylist might not realize that the professional products they use and recommend have much more value than the microscopic portion of commission they gain when consumers purchase them!
There’s so many options! And options are good right? Well, sometimes that‘s true! But, options could be dangerous!
So what’s the big difference? The feature or benefit that claims to makes one product better than another? Not really. The price? Maybe. The exotic ingredients? Probably not. The percentage of the cost that goes to a Charity? Possibly. You might say that the most important thing about a Hair Care Product is the way it makes your hair feel, look or smell. All of those reasons are important to both clients and stylists alike!
It might surprise you to know that the main difference between store brand over-the-counter products and the Professional Products sold exclusively in Licensed Beauty Salons is that the education and recommendation that comes with the Professional Product Purchase is customized and created specifically for each individual guest. A Salon Professional specializes in many different hair types, textures, lengths and characteristics of hair. Their experience with hair and how all the different types behave, combined with the extensive variety of products they are able to use on a daily basis, gives them the information they need to make the best product choice to achieve the result the client desires. That recommendation is nothing less than an Rx for Hair Fabulousity! Without that recommendation how would you know which shampoo would make that color you just spent good money on, stay as vibrant on day 30 as it was day 1? How could you choose between the product that adds shine with nourishing oils or silicones?
There’s immense amounts of information available in magazines, books and on the internet. There are lists of “favorite products” detailing what’s being used by Celebrities and Celebrity Stylists. Yet that personal, exclusive recommendation for what will work best for YOU, is not there.
There’s one more thing, as though you needed any other reason! The longevity. A 10.1 oz bottle of professional shampoo will likely last twice as long as a store brand. The reason is the quality and concentration of key ingredients is much higher, hence the difference in price. The saying “You get what you pay for” holds true!
It’s probably true that you would rather spend less money on a product that doesn’t work, than a lot of money on a similar product, that also doesn’t work. And I would agree to the very same thing. So instead of wasting another hard earned dollar on a product that will end up in a basket under your bathroom sink, visit your hair salon and ask your stylist for a recommendation. Professional Salons and Stylists will back their services and products with a satisfaction guarantee. Chances are you will fall in love with your hair and have no buyers remorse! You’ll wonder why you hadn’t talked to your stylist sooner, or listened to their recommendations earlier. You will love the way your hair behaves and your self esteem and confidence will soar! Just for about $5 more! Now that’s what I call value!

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